As a consequence of the escalating acceptance of broadband Internet access, to be successful in today's rapidly changing multi media market you have to address four fundamental aspects: community empowerment; associated content; a clear understanding of available technology to facilitate access; and of course the business case, or funding.
It seems that the digital divide is getting worse. Our acceptance of new broadband technologies, wireless or otherwise, such as podcasting and video casting using relatively new mechanisms such as RSS (Real Simple Syndication) to disperse them is a prime example. Broadband implementation is becoming increasing exasperating with new marketing nomenclature saying the same thing in a different way, and convoluting it or augmenting it with a new acronym.
Given this, communities, that is, geographic ones not virtual, are looking for local information and the resources to facilitate this. Marketing surveys have identified that the majority of community communications are within the community. So, broadband implementation success in remote, rural, suburban and urban communities will inevitably be dependent on their empowerment.
For a good example of community content, investigate Renton, Washington's portal, www.rentonportal.com
